Perfected by chefs. Prepared by you.
Spatula Foods
Brand Transformation, Brand Design & Packaging, Brand Content, Applied Arts Award
Spatula is a new packaged goods brand, so we needed to drive consumer awareness and consideration by creating a brand that looked and felt fundamentally different than anything else anyone had seen in this category.
Challenge
Tap into people’s love for cooking and need for convenience, while mitigating the negative perception of frozen foods by taking a fresh, flavourful, and lively approach to the brand’s visual transformation.
Strategy
The scope of work for this rebrand included a new brand story, new logo, new packaging, a new website and new digital collateral. To achieve this, we focused our creative attention on turning the U in the logo – as it’s representative of a bowl, pot, pan or plate – into a key ingredient of the brand’s visual language and identity.
Creative
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Where there’s help, there’s hope.
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Discover your roots.
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Bigger Together.
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A career in tech will take you there.
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Love local. Eat local.
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Here for Tomorrow.
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Before it’s too late.
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Creating opportunities for communities to flourish.
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Quality and Tradition You Can Trust.
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CTRL Your Future.
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Beyond the Beat.
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We're invested in you.
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Focused on you.
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The Inspector.
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fairlife® for your life.
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Family is the heart of dairy farming.
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All from a good place.
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Free to be me.
