Love local. Eat local.
Dairy Farmers of Manitoba
Brand Strategy, Integrated Brand Campaign
The pandemic had severely impacted local restaurants in communities across Manitoba. So Dairy Farmers of Manitoba (DFM) as suppliers of local restaurants and supporters of the community, wanted to do something to help. But how could they help so many different restaurants in so many different locations?
Challenge
The strategy focused on saying that from one local family business to another, dairy farmers are here to help. This positioning reinforced the shared values between the farmers and Manitobans, and motivated pro-social behaviour to help support local businesses.
Strategy
Promote local family-run Manitoba restaurants who really needed help but couldn’t afford to sign-up with expensive delivery apps or advertise. So, from designing original illustrations to creating unique ads for over 50 different restaurants, the campaign creative needed to be flexible and consistent, yet still compelling. Once in market, the campaign was divided into two phases: a DFM brand awareness phase and a restaurant specific phase.
Creative
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Here for Tomorrow.
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Before it’s too late.
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Creating opportunities for communities to flourish.
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Quality and Tradition You Can Trust.
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CTRL Your Future.
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Beyond the Beat.
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We're invested in you.
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Focused on you.
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The Inspector.
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fairlife® for your life.
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Family is the heart of dairy farming.
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All from a good place.
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Free to be me.
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Perfected by chefs. Prepared by you.
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Where there’s help, there’s hope.
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Discover your roots.
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Bigger Together.
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A career in tech will take you there.
