Discover your roots.
KLM Royal Dutch Airlines
Brand Strategy, Brand Content, Social & Digital Brand Campaign
Increase millennial awareness of the number of international routes KLM flies out of Pearson Airport in Toronto by connecting with the “Generation Care.”
Challenge
Position travelling as more than just about destinations, arrivals and departures. And through using our strategic Wellbeing Framework™, we discovered that to Generation Care where they travel isn’t as important to them as why they travel, and what memories and emotional experiences they can bring home with them.
Strategy
To Generation Care, travelling isn’t as much about discovering places, as it is about discovering themselves. So, working with this insight, and a limited budget, our campaign idea focused on bringing real people closer to what really matters to them – their roots and the family stories that when shared in person, last a lifetime. To keep the campaign as authentic as possible, we cast real people and crafted scripts based on their own words.
Creative
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Bigger Together.
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A career in tech will take you there.
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Love local. Eat local.
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Here for Tomorrow.
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Before it’s too late.
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Creating opportunities for communities to flourish.
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Quality and Tradition You Can Trust.
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CTRL Your Future.
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Beyond the Beat.
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We're invested in you.
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Focused on you.
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The Inspector.
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fairlife® for your life.
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Family is the heart of dairy farming.
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All from a good place.
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Free to be me.
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Perfected by chefs. Prepared by you.
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Where there’s help, there’s hope.
