All from a good place.

Leveraging our strategic findings, we created an authentic farmers-first campaign entitled ‘All from a good place’ that featured real Manitoba dairy farmers, and their families, sharing generational and day-to-day stories about dairy farming. The creative rationale being that if we kept it real, consumers could relate in an emotional way. The creative scope and timeline of this province-wide launch campaign has been extensive. Over the last year, we’ve created summer and winter campaigns supported by creative deliverables that have included: TV and cinema, refreshed website, online video and digital social content, ooh and transit advertising, digital banners, radio, sponsorship events and brand activations across the province. We also created an employee campaign to help amplify and socialize the rebrand internally before the launch of the public facing campaign.