We believe brand has the power to inspire connection, foster loyalty, and create lasting value. By aligning vision with strategy, your brand builds trust, drives growth, and shapes a stronger future for your business and your community.

Founded in 2020, Humanity is a Black-owned, female-led branding consultancy based in Toronto.

We specialize in brand strategy, identity, launch, and full brand transformation. At Humanity, we don’t just build brands; we create lasting impact by aligning vision with strategy. Using behavioral science, we ensure your brand connects meaningfully with your audience and drives measurable growth—empowering your business to thrive in any environment.

While many saw the height of the global pandemic as a challenging time to start a business, we saw an opportunity. Launching Humanity during such uncertain times gave us a unique perspective—one grounded in the importance of resilience and adaptability in a rapidly changing world. We bring this deeper understanding of human behavior to businesses navigating uncertainty, helping them build a solid foundation for growth.

In today’s fast-evolving landscape, we help organizations unlock their brand’s true potential to thrive, adapt, and lead with purpose. We believe brands are more than business assets—they are a force for connection, trust, and lasting value.

Humanity is led by our two co-founders Carolyn Shaw, President and Chief Creative Officer, and Ryan Hughes, Chief Strategy Officer and Head of Client Success. With two decades of brand expertise and human-centered strategy, we build brands that aren’t just successful, but resilient—brands that grow and thrive through uncertainty, creating lasting impact for both your business and the communities you serve.

The Humans of Humanity

Carolyn

President, Chief Creative Officer

Ryan

Chief Strategy Officer &
Head of Client Success

Bryan

VP, Executive Creative Director

Kayla

Managing Director

Nathalie

Executive Creative Director, Design

Nagma

Senior Director, Strategy

Agnes

Strategist

Shairina

Copywriter

Nicole

Account Director

Gillian

Creative Production

Roberto

Senior Designer

Twelve yellow dots arranged in a square shape

Bernadette

Senior Designer

Julia

Senior Account Executive

Mark

Founder, MH3 Collective

Values at the Heart of Our Culture

Purpose in Impact
Embrace to Empower
Excellence Beyond Expectation
Brave Hearts
Positive Pulse
Together We Are One

A Sustainable —

Human-Centric Approach

Humanity is proud to be a participant in the United Nations Global Compact—a voluntary initiative promoting responsible business practices. By joining thousands of companies globally, we are committed to driving positive change and helping create the world we all want.

The UN Global Compact calls on businesses to align their strategies with ten universally accepted principles covering human rights, labour, the environment, and anti-corruption, and to support the Sustainable Development Goals (SDGs). It is the world’s largest corporate sustainability initiative, with over 20,000 companies across 160+ countries.