Bigger Together.
Big Brothers Big Sisters of Canada
Brand Purpose, Brand Strategy, Digital & Social Brand Campaign
To make a 100-year-old brand feel more relevant to a new generation of volunteers and to make the brand’s positioning easier for the 100+ Big Brothers Big Sisters (BBBS) chapters to adopt in communities across Canada.
Challenge
The brand strategy and insight for this campaign was based on the emotional wellbeing that comes from volunteering, and to show young adults that they get as much out of mentoring as the kids do.
Strategy
The concept for the campaign was to create a positive movement that everyone would want to be part of and rally behind. To accomplish this, the work had to be authentic, energetic and culturally relevant. So, we cast real BBBS children, along with their real mentors to show how the moments they share make them Bigger Together. This energy was underscored with a music track donated by Canadian recording artist Shad to help give the century old brand a little swagger.
Creative
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A career in tech will take you there.
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Love local. Eat local.
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Here for Tomorrow.
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Before it’s too late.
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Creating opportunities for communities to flourish.
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Quality and Tradition You Can Trust.
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CTRL Your Future.
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Beyond the Beat.
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We're invested in you.
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Focused on you.
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The Inspector.
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fairlife® for your life.
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Family is the heart of dairy farming.
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All from a good place.
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Free to be me.
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Perfected by chefs. Prepared by you.
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Where there’s help, there’s hope.
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Discover your roots.
