Much more than a logo, a brand
transformation goes beyond what
you do and defines who you are
and what you stand for.

Your brand’s wellbeing

As a strategic and creative consultancy, Humanity can provide end-to-end brand transformation, or, specific areas of expertise where needed to optimize your brand’s wellbeing.

01 —

Brand Strategy

Clearly defining who you are lays the foundation for everything your organization does, providing meaning to both your internal and your external brand communities.

Behavioural Science-Based Research

Brand Audit

Brand Purpose

Brand Strategy & Positioning

Product Commercialization

Employee Branding

Social Media Strategy

Talk to us

02 —

Brand Identity

Your brand identity is made up of the elements that help your audience connect to your brand. It’s essential these elements are connecting in the right way.

Visual Brand Identity

Verbal Brand Identity

Motion Brand Identity

Audio Brand Identity

Brand Guidelines

Stakeholder Training

Talk to us

03 —

Brand Creative

Consistency builds trust with your audience. We build and engage your brand by meeting your community where they are.

Brand Launch

Brand Rollout

Campaign Platforms

Brand Campaigns

Marketing Assets

Website Design

Social Media Production

Photography & Video Production

Talk to us

Brands we’ve helped transform

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Working with Humanity

  • Sarah Woodgate

    “Thank-you to the Humanity team for being such insightful and expert partners in Calgary Housing's Brand Transformation! Your ability to guide us through the process—facilitating meaningful conversations, asking the right questions, and creatively translating our business model transformation into a cohesive brand—it has been invaluable. Our rebranding journey was about far more than a new logo; it was about capturing the heart of who we are as a purposed-driven social enterprise. Together, we crafted a brand that reflects our commitment to creating homes and building communities where individuals and families can flourish.”

  • Tony Aziz

    “Thank you to Humanity for being an amazing partner in our journey, helping us launch our corporate Brand Transformation and our new line of Specialty Breed Poultry. Your support and expertise have been invaluable.”

  • Louise Waldman

    “Working with Humanity has been an incredible experience, unlike any agency I have ever worked with before. The focus on collaboration and co-creation results in work that is really transformative.”

  • Teresa Ciccarelli

    “Over our long partnership, Humanity’s dedication to our brand transformation has delivered outstanding results. Our strong working relationship and their collaborative approach have been invaluable to Dairy Farmers of Manitoba.”

  • Marina Joseph

    “Humanity has helped evolve our strategy at Big Brothers Big Sisters as we prepare to champion the wellbeing of youth for the next century. Together, we accomplished key milestones and created a roadmap forward to evolving the brand identity to be a more inclusive one. Their sweet spot is specializing in behavioural science-based strategy and creative execution that is relatable, aspirational and inspirational.”

  • Darren Nimegeers

    “The rebranding journey Calgary Housing embarked upon with Humanity was more than just a visual update—it was about capturing the heart of who we are and how we serve. Humanity’s deep understanding of our recent transformation allowed us to express our role as a social enterprise that not only provides affordable housing but fosters strong, vibrant communities. Central to this new identity is our logo, featuring the Black-capped Chickadee, a symbol of home and community, which beautifully ties together our story of empowerment and service. Humanity’s approach helped us create a brand that reflects the warmth, trust, and long-term vision we strive to bring to our residents and the sector.”

  • Paulette Minard

    “We had a great experience working with the team at Humanity. Really pleased with how they helped us bring our Shoppers Foundation Impact Report to life.”