To influence what someone
thinks, you must first understand
how they think. That’s where
behavioural science comes in.

The Wellbeing Framework™

Throughout human history, people have been motivated by a universal pursuit to achieve wellbeing – by eliminating the needs and tensions that can occur throughout their lives. Driven by their belief that life can be better, this pursuit helps society evolve and innovate from one period in time to the next.  

 

To allow brands to play a meaningful role in people’s wellbeing, we contextualize this pursuit applying our Wellbeing Framework™ and its Four Dimensions of Wellbeing. A modern, behavioural science-based evolution of Maslow’s classic hierarchy of needs, the framework uncovers the role your brand and category should play in your audiences’ pursuit of wellbeing.Taking this approach and listening to your audience through the filters of applied behavioural science, lets you understand how someone thinks, not just what they think. 

The Four Dimensions of Wellbeing

  • The most conscious way people think about a brand’s influence in their lives.

  • How a brand makes people feel about themselves independent of others.

  • Brands support this by making people feel connected to something beyond themselves.

  • When a brand changes the way people view and interact with the world around them.