Ideas can build a better human future
when done right, and when brands
understand who they are talking to on
a human level, they can lead the way.

What is brand transformation?

More than a new logo, a brand transformation goes beyond what you look like and do to define who you are and what you stand for. A brand transformation can help create new futures. It helps unlock new business values, unite company cultures, and can build brand communities that are designed to last generations.

Brand transformation
services and capabilities

  • Brand Purpose

  • Brand Strategy

  • Brand Identity

  • Brand Positioning

  • Brand Assessment

  • Brand Rollout

  • Brand Campaigns

  • Brand Media Buying

Brands we’ve helped transform:

  • Dairy Farmers of Manitoba logo
  • fairlife logo
  • Big Brothers Big Sisters of Canada logo
  • Black Opportunity Find logo
  • Chartwell logo
  • Canadian Museum For Human Rights logo
  • Island Health logo
  • NBA logo
  • Newton Crypto logo
  • Lerners Lawyers logo
  • NPower Canada logo
  • Vertu Capital logo
  • War Child logo
  • Calgary Housing Company logo
  • Manitoba Liquor and Lotteries logo
  • Abbvie logo
  • Callia logo
  • Canadian Mental Health Association (Peel Dufferin) logo
  • Dairy Farmers of Canada logo
  • Forest City Synbio logo
  • KLM Royal Dutch Airlines logo
  • Salon City logo
  • Spatula Foods logo
  • Park Street logo
  • Shoppers Foundation for Women's Health logo
  • Ontario Electrical League logo

Our —

Mission

To be human-centric in everything we do – from the work we create to the way we live and operate as an agency – we take a behavioural science based approach to transforming brands and helping them make a more meaningful and sustainable impact in peoples’ lives.

  • One of our founding principles was to leverage our industry skillsets to help create brighter human futures by devoting our time, expertise, and resources to help charitable and non-profit organizations thrive. Today we are actively working with War Child Canada, Big Brothers Big Sisters of Canada, and the Calgary Housing Company.

  • We believe it’s essential that we are inclusive and support diversity, equity, and accessibility in all its forms which means providing the best possible workplace for the humans at Humanity to do the same. This includes educational seminars, conferences, and information sessions with guest DEI speakers to discuss important topics like Black History, 2SLGBTQ+ inclusivity and Indigenous Allyship.

    We also live this commitment through the creation of our own DEI Advisory Board, called Humanity Unity, a group that includes leaders from a diverse cross-section of communities who together act as an intellectual and cultural resource to help inform and guide our brand transformation and creative work through their lived experiences.

  • Human-centric design isn’t just about communicating, it’s also about including. It’s about telling a visual story and sharing an idea or content in a digestible, easy to understand way. And if that design work isn’t accessible to everyone, it won’t be successful.

    Accessible design needs to be a fundamental consideration from the start of any project and for this reason we make sure all our design and digital work meets and exceeds AODA compliance – and that this thinking is applied to all our brand transformation work.

  • As all humans collectively work towards building a sustainable future for our planet, as an agency we believe in ensuring sustainable practices are at the heart of our operating and production process. We also feel it’s imperative that we help the brands we work with achieve their sustainability goals and find ways to help them tell their sustainability stories in engaging and impactful ways.

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