Humanity
Origin
A brand isn’t just a logo—it’s the story of how you began and where you’re going. Humanity Origin helps founders, startups, and small businesses define who they are and bring their vision to life with a strategic, scalable brand identity that sets them up for success today and grows with them into the future.
Your Brand’s Foundation
Designed to Grow.
No matter the size of your business, your brand is one of your most valuable assets. Humanity Origin is a focused 10-week process designed to translate your vision into a brand identity that feels authentic and deeply connected to your audience. A strategic, scalable system designed to grow with your business.
Who is Humanity Origin for?
You’re launching or scaling—seed stage, Series A, or beyond.
You’re building something new—with purpose and a clear vision.
You need a thoughtful, efficient process to build a brand that sets your startup apart.
The Essentials for Building
a Meaningful, Scalable Brand
Our base Humanity Origin package provides the essential building blocks to start telling your brand’s story. It’s designed to give you a strong foundation, with the flexibility to scale up with additional services whenever you need it.
Phase 01 —
Origin Strategy
Using behavioural science thinking, we begin by getting to know you, your vision, and where your business is at creating a clear foundational picture.
Includes:
Onboarding ‘Shared Vision’ session
Half-day Wellbeing Workshop turning clarity into actionable strategy
A creative brief to guide Phase 2
Phase 02 —
Origin Identity
Through creative exploration, we shape your brand’s verbal and visual identity, setting you up with the core elements that can grow with your business. This process is designed for efficiency and scalability.
Includes:
Visual Identity:
Logo
Colour palette
Typography
Illustration/Photography style
Verbal Identity:
Brand Positioning
Brand Story
2-3 Key Messages
Phase 03 —
Origin Launch
With your brand’s core identity elements in place, we equip you with the assets you need to share your brand with the world.
Includes:
Brand Guidelines for consistent application across all touchpoints
Final Logo Package in multiple formats for all uses
Up to 3 templates to ensure a seamless brand experience
Why Humanity Origin?
Starting with a strong brand identity is one of the best moves you can make as a founder. It’s not just a logo—it’s about what makes your business unique and how to connect with your audience. A clear brand identity builds trust, tells your story, and creates lasting relationships.
Signal credibility from the start.
A well-crafted brand builds trust and signals quality, helping you make your mark from the start.
01
Bring clarity to your business. Clear branding means clear communication—aligning your team and community around a shared vision.
02
Attract the right investors.
A strong brand story and identity make your business more compelling to investors and partners.
03
Define your vision.
Your brand is your difference. A distinct identity helps you connect with the right audience in the right way.
04
Earn trust and recognition.
A consistent brand presence strengthens your reputation, making you a name people recognize and believe in.
05
A brand that grows with you.
A strong foundation today sets you up for long-term success, adaptability, and growth.
06
Humanity Origin Clients
