Amir Quality Meats

Humanity is excited to share the brand transformation for Amir Quality Meats (Amir), a Muslim family-owned business specializing in halal meats, and one of Canada’s largest independent processors and distributors.
 
Amir’s story is built on family values and trust. Thirty years ago, after immigrating to Canada, the family poured their hearts into creating a company rooted in quality and integrity. Under the leadership of Sherry Aziz since 2010, Amir has grown into a national leader in halal meat, committed to ensuring that every product meets the same high standards they expect for their own families.
 
This commitment extends beyond customers to their employees and the broader Muslim community. Amir’s spirit of generosity and compassion is woven into everything they do, making them a true community pillar.
 
The new brand, rooted in Social Wellbeing within Humanity’s Wellbeing Framework™, underscores the deep connections between Amir and their community, highlighting the relationships that define their success.
 
‘Quality and tradition you can trust.’
 
Our work for the Amir Quality Meats brand transformation:

• Market Research

• Brand Strategy

• Brand Story, Positioning, and Tagline

• Visual Identity

• Custom Photography

• Website

• Social Content

• Marketing Materials

• Brand Guidelines

• Trade Show Booth

See the case study here.