Ontario Electrical League

For 100 years, the Ontario Electrical League (OEL) has been promoting, strengthening, and representing the electrical industry across the province.

Originally focused on home electricity, the OEL (previously named the Electric Home League) was the birthplace of the Red Seal in 1923, a pioneering symbol of reliability in residential wiring adopted across North America and parts of Australia. Over the last century, the League has worked tirelessly to bring industry sectors together during the myriad of changes in the electrical field, merging with the Electric Heating Association of Ontario to become The Ontario Electrical League in 1966.

As a non-profit organization, the OEL is dedicated to over 20 chapters and more than 38,000 industry partners in Ontario including electrical contractors, electricians, apprentices, utility companies, generator companies, inspectors, distributors, manufacturers, manufacturers’ representatives, consulting engineers, educators, and service companies.

Today, we’re so excited to announce that we’ll be working alongside them to transform their brand, making it more human as they head into their next 100 years.

Over the coming month’s, through our Wellbeing Framework™, Humanity will be working with the OEL team on:

• Audience segmentation

• Brand Community Portrait

• Brand Strategy and defining their audience’s dimension of wellbeing

• Refreshed visual brand identity

• New verbal identity including brand positioning and brand narrative

• Brand guidelines

• Marketing assets

• New brand platform to support everything the brand does going forward