Adapt, thrive,
create impact.

The world moves fast. Trends come and go, industries shift, and uncertainty is the only constant. But strong brands don’t just react—they lead with purpose, inspire belief, and shape the future. They’re grounded in a deep understanding of the humans and communities they serve. We help organizations unlock that understanding to realize the full potential of their brand—so they can adapt, thrive, and create impact. Because when your brand is built to last, so is your success.

Humanity is a branding consultancy specializing in brand strategy, brand identity, brand launch, and full brand transformation.

At Humanity, we use a behavioural science-based, human-centric approach to uncover what truly connects your brand to your audience. In a rapidly changing world, we create strategies and brands that rally your internal team, build lasting connections with your audience, and position your business for long-term resilience and growth.

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Our How

01 —

Transforming Housing

and Community in Calgary.

Calgary Housing

See full case study

Brand Purpose + Brand Strategy + Verbal Identity + Visual Identity + Brand Guidelines + Marketing Materials

02 —

Accelerating Success in
Ontario’s Electrical Industry.

Ontario Electrical League

See full case study

Brand Purpose + Brand Strategy + Verbal Identity + Visual Identity + Brand Guidelines + Marketing Materials

03 —

Transforming Frozen Food into Fine Dining.

Spatula Foods

See full case study

Brand Transformation + Brand Design & Packaging + Brand Content + Applied Arts Award

More Work

Brands we’ve helped transform

Working with Humanity

Sarah Woodgate

“Thank-you to the Humanity team for being such insightful and expert partners in Calgary Housing's Brand Transformation! Your ability to guide us through the process—facilitating meaningful conversations, asking the right questions, and creatively translating our business model transformation into a cohesive brand—it has been invaluable. Our rebranding journey was about far more than a new logo; it was about capturing the heart of who we are as a purposed-driven social enterprise. Together, we crafted a brand that reflects our commitment to creating homes and building communities where individuals and families can flourish.”
Tony Aziz

“Thank you to Humanity for being an amazing partner in our journey, helping us launch our corporate Brand Transformation and our new line of Specialty Breed Poultry. Your support and expertise have been invaluable.”
Louise Waldman

“Working with Humanity has been an incredible experience, unlike any agency I have ever worked with before. The focus on collaboration and co-creation results in work that is really transformative.”
Teresa Ciccarelli

“Over our long partnership, Humanity’s dedication to our brand transformation has delivered outstanding results. Our strong working relationship and their collaborative approach have been invaluable to Dairy Farmers of Manitoba.”
Marina Joseph

“Humanity has helped evolve our strategy at Big Brothers Big Sisters as we prepare to champion the wellbeing of youth for the next century. Together, we accomplished key milestones and created a roadmap forward to evolving the brand identity to be a more inclusive one. Their sweet spot is specializing in behavioural science-based strategy and creative execution that is relatable, aspirational and inspirational.”
Darren Nimegeers

“The rebranding journey Calgary Housing embarked upon with Humanity was more than just a visual update—it was about capturing the heart of who we are and how we serve. Humanity’s deep understanding of our recent transformation allowed us to express our role as a social enterprise that not only provides affordable housing but fosters strong, vibrant communities. Central to this new identity is our logo, featuring the Black-capped Chickadee, a symbol of home and community, which beautifully ties together our story of empowerment and service. Humanity’s approach helped us create a brand that reflects the warmth, trust, and long-term vision we strive to bring to our residents and the sector.”
Paulette Minard

“We had a great experience working with the team at Humanity. Really pleased with how they helped us bring our Shoppers Foundation Impact Report to life.”