Dairy Farmers of Manitoba

Talk is talk, but when you create a campaign that donates your media spend to help over 50 family-owned restaurants who could really use some support, that’s action. And at a time when these local businesses needed help the most, Dairy Farmers of Manitoba were there.

From designing original illustrations and creating a different ad for every restaurant, to only buying media that would give us the greatest reach, this omnichannel campaign leveraged Social Wellbeing to rally Manitobans to love where they live by ordering from the local restaurants that really give their community flavour.